This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from equalle.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device. This includes details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected data as “Device Information.”
We collect Device Information using the following technologies:
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“Cookies” — data files placed on your device that often include an anonymous unique identifier.
For more information, including how to disable cookies, visit: http://www.allaboutcookies.org. -
“Log files” — files that track actions occurring on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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“Web beacons,” “tags,” and “pixels” — electronic files used to record information about how you browse the Site.
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New tracking technologies may be added as they become available.
Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
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Name
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Billing address
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Shipping address
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Payment information (including credit card numbers)
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Email address
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Phone number
We refer to this data as “Order Information.”
When we use the term “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information collected to fulfill orders placed through the Site, including:
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Processing payment information
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Arranging shipping
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Providing invoices and/or order confirmations
Additionally, we use Order Information to:
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Communicate with you
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Screen orders for potential risk or fraud
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Provide information or advertising related to our products or services, in line with your preferences
We use Device Information to help screen for potential risk or fraud (especially your IP address) and to improve and optimize our Site—for example, by generating analytics about how customers interact with the Site and evaluating the performance of marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as described above.
For example:
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We use Shopify to power our online store.
Shopify’s privacy practices: https://www.shopify.com/legal/privacy -
We use Google Analytics to understand how customers use the Site.
Google’s privacy practices: https://www.google.com/intl/en/policies/privacy/
Opt-out: https://tools.google.com/dlpage/gaoptout
We may also share your Personal Information to comply with applicable laws and regulations, respond to subpoenas or lawful requests for information, or protect our rights.
Behavioural Advertising
As described above, we may use your Personal Information to provide targeted advertisements or marketing communications that may interest you.
To learn more about targeted advertising, visit the Network Advertising Initiative’s guide:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Opt-out options:
You may also opt out of some services at: http://optout.aboutads.info/
Do Not Track
Please note that we do not alter our Site’s data collection and usage practices when a Do Not Track signal is detected from your browser.
Your Rights
If you are a European resident, you have the right to:
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Access the personal information we hold about you
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Request correction, updating, or deletion of your personal information
To exercise these rights, please contact us using the email address below.
Additionally, if you are a European resident, please note:
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Your information is processed to fulfill contracts (e.g., when placing an order) or to pursue legitimate business interests.
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Your information may be transferred outside Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we retain your Order Information for our records unless and until you request its deletion.
Changes
We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us: